Blog…That’s a funny word isn’t it? Where did it come from? It’s a portmanteau of the term web log. Portmanteau is another funny word. What does it mean? A new word formed by joining two others and combining their meanings; “`smog’ is a blend of `smoke’ and `fog. I don’t know why I even bothered with this but when I started to contribute to the PIP Squeak blog, I actually said the word blog out loud and it made me chuckle and the more I said it, the more I laughed!
What I really wanted to “Blog” about is how much the printing industry has evolved since computers and the web. After retiring from a thirty-five year career as a competitive ice skater and coach I found I was bored and applied for a job at PIP Printing. I didn’t know one end of a copier from the other and couldn’t find the on/off switch. With some training I found I was having fun but really enjoyed interacting with customers more than anything else. This led me to an outside sales position and from the very first day I knew it was where I wanted to be.
PIP Printing is now called PIP Printing and Marketing Services. This change is due to the fact that we no longer just work with ink on paper. We have to consider how company’s market to their prospective customers, it is no longer just sending a post card to ten thousand people and hope a few take notice. Yes we still send mailing materials but they are sent to a targeted market. They can be tracked, tested and refined to get the most bang for your buck. We use QR codes to drive action to our Websites, Facebook pages and now Websites within Facebook.
Change is good, we don’t always want to do it but it needs to happen or we become stagnate. If you’re not moving forward then you are standing still or falling behind.
Darlene can be reached at darlene.michener@pip.com or 818.986.9245
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